Product

What’s the magic strategy to identify & develop a winning product?

While this question looks extremely eye-appealing, this is actually the wrong question.

People nowadays search for a single secret strategy as the Omni solution for everything. They look for the secret to success, the secret to handling a successful business, the secret to developing a revolutionary product, and whatnot.

But as far as I have observed, there’s just one secret that works for a winning product which is a "Customer-centric mindset”. If your product is working towards relieving customer pain in a better way than your competitors, it holds a high chance to become a winning one.

Here are a few tips to implement it:

1. Take the help of data and analysis to get into the mindset of individual customers to understand their needs.

2. Foster a pro-innovation environment that allows product ideas and solutions to flow.

3. Not every product idea needs to be revolutionary. Always welcome ideas related to incremental improvements to the existing products as well.

April 21, 2023
by 
Ashish sangai
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